Hello,I'm BillyaContent Designer,UX Strategist,andCopywriter.
I turnwords,ideas,andstrategyintoinnovation.
innovation.
With ten years of experience, I strive to craft inclusive innovation that matters. I have dive in 4 different industries with a project valued over 1.3 Billion USD.
Open for any coffee ☕️ talks, a walk in the park 💐, or just a random talk session 😗.
Get in Touch!Services I provide
01
Content Design
Planning, strategizing, and implementing microcopy for digital product ecosystem, ensuring the products flows have less friction.
02
UX Strategy
Designing the product experience so the user could understand the product easily and effectively, through testing and research.
03
Copywriting
Tell compelling stories for brands and products, making messages more meaningful for the audience and guiding visuals in the right direction.
04
Conversation Design
Planning copies, logic, and response for a product to act more friendly for human use, maximizing the human-computer interaction.
Testimonial
Billy was a great team player who brought fresh, customer-focused insights to our digital products. His collaborative spirit and innovative UX solutions made a real impact at Erajaya
Marlin S.
Head of Marketing Technology, EraSpace
Billy's innovative ideas and collaborative brainstorming sessions have consistently challenged my perspective. He's one of the most dedicated individuals I know, always aiming for excellence.
Aprilia R.
Brand & Strategy Lead, Bank Jago
Partnering with Billy was a transformative experience. His deep analytical thinking, blended seamlessly with strong empathy, clarified every aspect of design work.
Alf G. Prasojo
Associate Planning Director, Dentsu Creative
Working with Billy has been fantastic. He's reliable, detail-oriented, and punctual, with feedback that enhances every project.
Vinka Utami
Project Manager, Monks Indonesia
Experience
EraSpace
UX Writer Lead
2022 - 2024
Tokopedia
Copywriter
2019 - 2022
Kana
Social Media Specialist
2017-2019
Education
New York University
Interactive Telecommunication
Program (ITP)
Program (ITP)
2024 - 2026
Universitas Padjadjaran
B.A. in Communication, Journalism
2012 - 2017
